Ostrich pillow light
Making Ostrich Pillow easier to carry, less obtrusive to wear and better for performance power napping
User feedback
We sent out a questionnaire and interviewed some customers on what they thought could be improved with ostrich pillow.
Themes
Feedback grouped, themed and visualised in a hierarchy of keywords.
Filling and user testing
A multitude of different filling materials of different sizes, shapes and weights were used to fill a standard op and tested with users. Notable materials included memory foam balls and expanded polystyrene beads (among many others). Evaluations discussed comfort, heat, weight, noise and cost. A smaller expanded polystyrene ball was decided upon for implementation across all product lines.
Sketchwork and ideation
Based upon the feedback given a multitude of directions were explored.
Rough prototypes
After three directions were selected rough prototypes were developed for evaluation.
Production refinement and pattern making
The design was further developed through discussions with the manufacturers to optimize the production time. We even developed a "filling machine" with the manufacturers specifically for filling the pillows with our beads.
Pre production model
A pre production model was manufactured, tweaked and the design signed off.
The whole package
Packaging was developed through an iterative process
and optimised for international shipping, palletisation and in store display.
(with love)
